The book
Writing to Change Lives covers the following topics:
Introduction:
Part One: Changing Lives with Intelligence
1. Knowing Your Goal
2. Knowing Your Audience
3. Knowing the Techniques of Good Organization
4. Knowing the Techniques of Good Writing and Speaking
5. Knowing the Techniques of Effective Persuasion
6. Knowing the Traps of Ineffective Persuasion
Part Two: Changing Lives with Intensity
7. Using Psychological Appeals
8. Using Humor as a Life-Changing Tool
9. Using Stories, Illustrations, Testimonies
Part Three: Changing Lives with Integrity
10. Demonstrating Moral Integrity and Pure Motives
11. Demonstrating Pure Motivation vs. Manipulation
Part Four: Changing Lives Through . . .
12. Changing Lives Through . . . Speaking
13. Changing Lives Through . . . Writing
14. Changing Lives Through . . . Deliberating
Afterword
Book is scheduled for release in spring 2007. If you're a print or online publication editor, you can download a review copy.
Email
Communicate to Change Lives to receive it.
The seminar
The one-day seminar covers the content of the book with the following schedule:
Communicate with Intelligence
9:00-10:00: Knowing your goal, your audience
10:15-11:15: Knowing techniques of good organization
11:30-12:30: Knowing techniques of effective (and ineffective) persuasion
Communicate with Intensity
1:30-2:30: Using psychological appeals
2:45-3:45: Using humor, stories, testimonies
Communicate with Integrity
4:00-5:00 Having moral integrity, pure motives
Here's how you can become involved (and make money for your organization).
• Sponsor a seminar through your church, college, or organization
• After covering travel cost and honorarium, you receive half the proceeds.
(I'm suggesting you charge participants $99 for the six-hour seminar, $89 for groups.
You can start making a profit with as few as ten participants.)
Email
Communicate to Change Lives to sponsor the seminar and share in the
income.
Click here for a list of venues where I'm speaking.
The reviews
"If you want to change lives, this book will show you how to do just that. I have read Jim's books and articles.
Whereas he is a very entertaining speaker and writer who can leave an audience howling with laughter, he never
fails to make a serious point about ethics, personal discipline, religious conduct, or service to Christ whenever
and wherever Jim communicates. Thus, this book is a text that comes from Jim's heart."
Dr. Dennis E. Hensley
Professor of English
Director of the Professional Writing Major at Taylor University Fort Wayne
"I laughed, I gulped, and I learned as I read Jim's book. As a writer and teacher of writing, Jim knows what he is
talking about. Best of all, he knows how to put the teaching at a level that we can easily grasp and apply. Want
to write? Want to enjoy learning how to write? Here's the book that will help you."
Roger Palms
Writer, teacher, speaker
Former editor of Decision Magazine
"Communicate to Change Lives is an essential tool for crossover communicators who want to reach beyond the pews
with their Christian message. The author's advice is logical, original and is delivered with typical Watkins wit:
funny, wise, and authentic. It's a rare book that entertains even as it teaches. This one does both."
Holly Miller
Senior Editor, The Saturday Evening Post
"This book is a must-have for every writer and speaker."
Reg A. Forder
Director of American Christian Writers, ACW Press
Intensely practical . . . hilarious . . . one of the best.
Dr. Keith Drury
Indiana Wesleyan University
Informed, approachable and humorous. . . .
Gayle Roper
Former director of Sandy Cove Writers Conference
A high level of content [with] contemporary method.
Richard Wynn
Former president of Youth for Christ
The author
I've traveled all over North America and in several countries overseas teaching writing.
My undergraduate degree is in theology from Indiana Wesleyan University. My graduate work is in communications
from Ball State and Purdue University.
Click here for much more info.
Leave a comment, tell a friend, send me money . . .
Email your comments to jim@jameswatkins.com
.
